Borgward Isabella Concept

Borgward was a former German car manufacturer active until 1962. The company was very popular back in the day ranking as the third-largest carmaker in Germany by 1950s. The original Borgward Isabella had many variants and was the brand's best selling model with total sales of more than 200,000 examples (the concept, however, in no way resembles the original). Following a controversial bankruptcy in 1961 the company was liquidated. The brand was revived in 2015 with the support of the Chinese capital. The cars are assembled in Beijing plant with plans to restore production in Germany.
/ IAA2017, Frankfurt, Germany